About the Conference


Given the growth of the 66M caregivers in America, and the strong desire of families to age at home, caregivers are overwhelmingly burned out and under supported. 71% of caregivers are interested in using technology to support aging but only 7% of caregivers use technology. This presents a core problem in working with caregivers. Health care is difficult. We work in an industry where the payer (insurer), customer (clinician), distributor (pharmacy), and end user (patient or caregiver) are separate. Unsurprisingly, health care can feel siloed.

Changing health care is also difficult. Solutions may never find willing customers. Clinicians may have no incentive to try a new system on top of their already full workloads. Yet, with these challenges, there are moments when silos are broken down and scalable solutions are discovered: solutions that are beneficial for payers, beneficial for the health system, and most importantly beneficial for the patient.

Our Vision

Our vision for the inaugural Innovation in Caregiving Conference is to bring together an interdisciplinary group of health care professionals, such that silos are broken down, in order to uncover solutions centered around family and professional caregivers that have strong incentives for multiple health care stakeholders.

Target Audience

The target audience of the conference are payer, managed care, and health system executives looking for innovative solutions that work with caregivers to lower health care costs and the opportunity to learn about best practices in supporting caregivers. The target audience is also entrepreneurs, technologists, and investors interested in building or growing solutions in the caregiver space. Lastly, the target audience covers practitioners implementing solutions to support caregivers.


Time Event
9:30AM - 10:30AM
Registration and Breakfast
10:30AM - 11:00AM
Conference Kick Off by Alice Bonner, Secretary of Elder Affairs for MA.
11:00AM - 11:50AM
Conference Keynote by Brian Holzer, President of Kindred Innovations
12:00AM - 12:50PM
Building Venture Backed Caregiver Technology with Ceresti, TCare, MyndYou and their investor BCBS of MN
1:00PM - 2:00PM
Lunch and Networking; breakout session on Social Determinants of Health Data with Dr. Marcy Carty, Cityblock
2:00PM - 2:50PM
Solving the most important Caregiver needs, with Barry Jacobs, Principal at Health Management Associates, Ron Gold, CEO of LeanOnWe, and Iora Health
3:00PM - 3:50PM
Delivering Innovative Private Home Care at Scale with Andrea Cohen, CEO of HouseWorks and her investor Gary Jacobs, Managing Partner Circumference Consulting
4:00PM - 4:50PM
Conference Key Note Close by Bikram Bakshi, former CEO of Optum International
5:30PM - 7:00PM
Conference Happy Hour and Networking

Keynote Speakers



Speakers for the Investor Panel are still being finalized.

Dirk Soenksen

Co-Founder, CEO of Ceresti Health

Dirk is co-founder and CEO of Ceresti Health. Ceresti offers family caregiver empowerment solutions that improve outcomes for patients with dementia or cognitive impairment, in the home and between care episodes. Our solutions are delivered as a technology-enabled service that is highly customizable to improve the efficiency and effectiveness of existing care management programs. We enable adherence to care plans for the 10% of patients that drive 26% of Medicare costs and the 20% of dually eligible patients that are responsible for rapidly rising long-term care costs.

A serial entrepreneur, Dirk founded venture-backed digital pathology company Aperio in 1999, and served in the positions of President/CEO/Chairman until its acquisition by Danaher/Leica Biosystems in 2012. Dirk is also the founder, board member and past President of the Digital Pathology Association, a non-profit comprising major vendors and leading pathologists, with the goal of establishing best practices and increasing awareness of digital pathology. Dirk earned his AB in Chemistry from Bowdoin College, his MSEE from the University of Pennsylvania, and an MBA from Pepperdine University.

Ruth Poliakine Baruchi

Founder, CEO of MyndYou

Ruth Poliakine-Baruchi is the founder and CEO of MyndYou, the first Artificial Intelligence-based platform helping clinicians to personalize action and treatment plans for more than 150M Seniors living with cognitive decline worldwide. Ruth has devoted a major portion of her career to helping develop innovative medical technology and patient-centric solutions. As General Manager of Wellsense, a medical device company working to preventing pressure sores among hospital patients and nursing home residents, Ruth oversaw product development, manufacturing and customer support. Wellsense technology is currently in use in major hospitals and nursing home facilities around the country. Ruth founded MyndYou as an outgrowth of her belief that technology is key to promoting better patient outcomes and bettering people’s lives in fundamental ways. Ruth lives in Israel with her husband and two children.

Barry J. Jacobs, Psy.D.

Barry J. Jacobs is a clinical psychologist, family therapist, and the Director of Behavioral Sciences for the Crozer-Keystone Family Medicine Residency Program in Springfield, Pennsylvania. He is the co-author (with Julia L. Mayer, Psy.D) of AARP Meditations for Caregivers—Practical, Emotional and Spiritual Support for You and Your Family (Da Capo, 2016) and the author of The Emotional Survival Guide for Caregivers—Looking After Yourself and Your Family While Helping an Aging Parent (Guilford, 2006). He is a co-editor of the e- book, Collaborative Perspectives—A Selection of CFHA’s Best Blogs From 2009-2015 (CFHA, 2017).

Dr. Jacobs has given more than 400 presentations on family caregiving for family caregivers, community groups, and medical and mental health professionals. He is the national spokesperson on caregiving for the American Heart Association and an honorary board member of the Well Spouse Association. He has served on the expert panel for the Caregiver Crisis Great Challenge for TEDMED.com and as a board member of the Collaborative Family Healthcare Association, a national organization on the integration of mental and physical healthcare. In 2016, he received its lifetime achievement award, the Don Bloch Award. He has held adjunct faculty positions with the Temple University School of Medicine, the University of Pennsylvania School of Nursing, and the Department of Psychology of the Philadelphia College of Osteopathic Medicine.

A blogger on family caregiving topics for AARP.org and the Huffington Post, Dr. Jacobs received his bachelor’s degree from Brown University and his doctorate in psychology from Hahnemann/Widener Universities.

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